Valeria Rudenko

founder of the Happyriod brand

I learned about menstrual underwear quite recently. In Europe, I noticed that more and more women were using reusable products - but it was difficult to find beautiful, comfortable and reliable menstrual panties. That's when the idea to create Happyriod was born.

Our mission

  • Provide comfort, protection and peace on any day of the cycle
  • Relieve worries about leaks and discomfort
  • Helping women feel attractive and sexy even during menstruation
  • To be a brand that supports and speaks openly
  • Uniting modern women who care about their bodies, mental health, and the world around them

We are a team of women for women

Happyriod is run exclusively by women - from ideation and design to production and communications. We know better than anyone what it feels like to have critical days, because we go through them ourselves. We create underwear that we wear ourselves - with love, care and respect for the female body.